Hemp is the newest thing on the market, and it is estimated that the industry already rakes in about 500 million dollars annually. Cannabidiol (CBD) is a compound derived from industrial hemp, a species of Cannabis sativa. CBD is arguably the biggest star in the emerging hemp industry. CBD has been proven to provide many medicinal benefits and it does not have any psychoactive effects.
CBD is commonly sold as oils; however, many new products are hitting the market. Some examples of these products include CBD-infused beverages and food additives. You can get CBD-infused foods such as pizza.
Coca-Cola, one of the biggest beverage companies in the world, is also looking to get into the hemp industry. Coca-Cola is reportedly working on producing a beverage with CBD as the main ingredient. The news that Coca-Cola is about to release a CBD drink made headlines.
There are reports that Coca-Cola will be working with a Canadian form, Aurora Cannabis. The company is one of the biggest cannabis firms to emerge in recent years. Their stock has reportedly seen a 300 percent increase over the last year.
Supporters of medical marijuana and CBD received the news of Coke’s plans with excitement. Cannabis is one of the most famous drugs used in the world. For years government across the world have prohibited its use. However, the perception of what this plant can offer is slowing changing. Scientists have found that Cannabis holds many benefits beyond its psychoactive effects. Industrial hemp can be used in the production of clothing, foods, oils, and medicines.
The United States recently legalized the growing of industrial hemp. The 2018 Farm Bill was signed into law by Prescient Donald Trump in December. Different states will have to create rules governing how the plant is grown. The Food and Drugs Administration (FDA) still prohibits the sale of CBD-infused drinks and foods. However, many argue that the Farm Bill has opened up the market for the purchase of CBD products especially beverages.
The FDA, which recently approved a CBD-based drug, is calling for more studies into the effects of using CBD as a food additive. US health officials also want all CBD products to undergo thorough tests before they are sold to the public.
Many CBD enthusiasts are looking to see what type of drink Coca-Cola will introduce to the market. Coca-Cola has not yet released any statement concerning the flavor of its supposed CBD beverage.